My Background
I have been working in the marketing field for 4 years, focusing on digital advertising and digital marketing strategies in Scotland.
I have started freelancing to expand what I could do with my marketing work. I have since then, completed the Google UX Design Programme and gained specialised UX knowledge for all my projects.
Experience
2020 - 2023
Sustrans Scotland
As a Marketing Officer, I worked on every day management of social media accounts, as well as delivering paid advertising campaigns for the organisation and in partnership with external stakeholders (e.g. influencer campaign, market research segmentation).
2021
Social Media Masterclass - Edinburgh Napier University
I have participated as guest lecturer for a social media masterclass for Postgraduate Marketing Students. This experience helped me develop skills in delivering presentations and effectively communicating.
2023 - present
Digital Marketing Freelance
Education
Skills
Design Tools
2017-2021
Edinburgh Napier University
I received my Bachelor of Marketing with Digital Media from Edinburgh Napier University, where I specialised not only in digital marketing but also on the fundamental principles of UX design.
2023-2024
Google UX Design Programme
I realised UX was a field that interested me deeply and was incredibly interconnected with marketing. I decided to follow the Google UX Certificate Programme to develop skills in UX research, UX design and accessibility design.